Beyond development.
Most agencies build what you ask for. We build what you actually need.
ITNIR is a product engineering consultancy founded on the belief that strategy and execution should never be separated. We work across the full product lifecycle — from discovery to deployment to growth.
Founder
Etay Nir
Etay is a Product Management expert with over a decade of experience building and scaling digital products — from early-stage startups to enterprise platforms.
His approach combines Design Thinking with engineering pragmatism: understand the problem deeply, then build the simplest thing that solves it. Every product he touches is validated against real user needs before scaling.
Credentials & Expertise
- Product ManagementRoadmapping, strategy & prioritization
- Design Thinking CertifiedUser-centric innovation & validation
- Scrum AdvancedAgile delivery at scale
- eCommerce & GrowthGo-to-market strategy & conversion
- Multi-lingualEnglish, Hebrew, Italian
How we operate
Our principles
Outcome Focused
We measure success by your business results, not by our deliverable count. Every decision traces back to the problem we're solving.
Rapid Execution
We use proven frameworks and modern stacks to move from concept to working software in weeks. Speed is a competitive advantage.
Embedded Partnership
We work as an extension of your team — not a vendor at arm's length. You get direct access to the people doing the work.