Strategy and execution, never separated.
Most agencies build what you ask for. We build what you actually need.
ITNIR is a product engineering studio that works across the full lifecycle — discovery, build, and growth — so the people who shape the strategy are the ones who ship the code.
Etay Nir
Etay is a product leader with over a decade building and scaling digital products — from early-stage startups to enterprise platforms.
His approach pairs Design Thinking with engineering pragmatism: understand the problem deeply, then build the simplest thing that solves it. Every product is validated against real user needs before it scales.
Connect on LinkedIn- Product ManagementRoadmapping, strategy & prioritization
- Design Thinking CertifiedUser-centric innovation & validation
- Scrum AdvancedAgile delivery at scale
- eCommerce & GrowthGo-to-market strategy & conversion
- MultilingualEnglish, Hebrew, Italian
Our principles
Outcome focused
We measure success by your business results, not our deliverable count. Every decision traces back to the problem we're solving.
Rapid execution
Proven frameworks and modern stacks take us from concept to working software in weeks. Speed is a competitive advantage.
Embedded partnership
We work as an extension of your team — not a vendor at arm's length. You get direct access to the people doing the work.
Let's build something that lasts.
Tell us about your product. We'll come back with a clear technical path forward within 48 hours.